„This book is a must read for any marketer,
PR person, engineer, scientist, programmer
or developer.“
John C. Havens, Digital Ethics Thought Leader
„... a breakthrough volume; it will stand
as essential reading and a primary reference
in the further development of ethics and
IT design, most especially as informed by
virtue ethics approaches."
Professor Charles Ess, University of Oslo
"A fascinating, remarkable journey
about the importance of ethics in the
design and application of modern
information technologies.
Deeply researched and engrossing-
-a book all innovators should read."
Professor Alessandro Acquisti, Carnegie Mellon University