„This book is a must read for any marketer,
PR person, engineer, scientist, programmer
„... a breakthrough volume; it will stand
as essential reading and a primary reference
in the further development of ethics and
IT design, most especially as informed by
virtue ethics approaches."
"A fascinating, remarkable journey
about the importance of ethics in the
design and application of modern
Deeply researched and engrossing-
-a book all innovators should read."